Persuasion in Business Communications

---- ### Course Overview and Rating: Global course rating: **4.50** All recent reviews are positive, highlighting the quality of material and videos provided, while suggesting improvements such as adding more real-life examples and stories to enhance engagement and learning. --- ### Pros of the Course: - **High-Quality Content**: The course materials and videos are deemed great, offering essential information for understanding persuasion in various contexts. - **Expert Instructors**: TJ Walker is consistently praised for his expertise and clear instruction throughout the course. - **Actionable Advice**: Students report immediate applicability of the lessons to improve their presentations and speeches. - **Feedback Opportunities**: Some reviews emphasize the importance and value of feedback provided within the course. - **Practical Focus**: The course is described as practical, useful, and focused, with an emphasis on real-world application of persuasion techniques. - **Energy and Engagement**: The delivery of the content by TJ Walker is energetic and engaging, helping to maintain students' interest. - **Concise Duration**: The course is recognized for being concise yet comprehensive, covering the most important topics in a brief time frame. - **Improvement Opportunities**: The course encourages continuous improvement and learning through practice and application of concepts. - **Recap of Homework**: Students appreciate TJ Walker's recap of what the homework should be, ensuring clarity and understanding. --- ### Cons and Suggestions for Improvement: - **Desire for More Examples**: Several reviews suggest that incorporating more real-life examples, stories, or clips (like from "Shark Tank") would greatly enhance the learning experience. - **Opportunity for Critique**: There is a recommendation for offering a critique service to provide personalized feedback on students' pitches and presentations. - **Resource for Post-Course Learning**: A PDF summarizing key points discussed during the course could be a valuable post-course resource for students to review. - **Diverse Stories Across Professions**: Some students propose adding more stories tailored to different occupations, not just sales roles, to make the content relatable to a broader audience. - **Practice Opportunities During COVID-19**: The course could offer alternative practice options for students whose opportunities are limited due to the pandemic. - **Additional Learning Materials**: There is a request for more comprehensive coverage of the course topics, potentially turning what's currently an hour-long course into a longer program. --- ### Key Takeaways and Student Experiences: - **Learning the Fundamentals**: Students have learned valuable lessons on persuasion that apply to both professional and personal development. - **Consistency is Key**: The importance of consistency in persuasive communication is emphasized throughout the course. - **Opportunities for Self-Reflection**: Some students found it beneficial to reflect on how the course material applies to their current positions and areas of improvement. - **Direct Application**: Lessons learned from the course are directly applicable to improving speech, presentation, and approach in persuasive situations. - **Overcoming Emotional Challenges**: The course addresses the emotional challenges faced during persuasion attempts and encourages resilience. - **Positive Impact on Communication Skills**: Many students report improvements in their communication skills as a result of applying the course's principles. - **Creep-Climbing Gradually**: A testament to the course's impact is seen in students' willingness to progress at their own pace, termed "creep-climbing." --- In conclusion, this course is highly regarded for its quality content and practical approach to teaching persuasion. While there are suggestions for expanding the course with additional examples and resources, it remains a valuable tool for anyone looking to enhance their communication skills in various professional settings.