New Product Development (NPD) -How the big brands do it

🎓 Course Title: New Product Development (NPD) - How the Big Brands Do It

🚀 Course Headline: Unlock the Secrets of Successful New Product Development with Insider Strategies from a Top Brand Manager!

Course Description:

🔍 Understanding the Challenge: Have you ever wondered why most new consumer products bomb spectacularly when they hit the market? The numbers are stark: over 95% of new products launched fail, often leaving trails of substantial financial losses for their parent companies. This startling statistic underscores a critical issue in the world of brand management and product development.

🎯 The Common Pitfall: The pitfall is clear - many new products are developed without adequately considering both the consumer's needs and perspectives, as well as the business implications and market trends. As a result, these products find their place not on shelves but in the 'failed-launches graveyard'.

🔑 What You'll Learn: In this comprehensive course, "New Product Development (NPD) - How the Big Brands Do It," you will be guided through the most contemporary and effective new product development process used by successful brands. This isn't just about understanding market trends; it's about gaining a deep, unique consumer and business insight that professional brand managers have honed over years of experience with new products.

✨ Course Highlights:

• Consumer Insight: Learn how to tap into what consumers truly want and need before it becomes mainstream.
• Business Acumen: Understand the market dynamics, competition analysis, and financial forecasting that are critical for successful NPD.
• Strategic Planning: Gain insights into setting clear objectives, creating a roadmap for product development, and aligning resources effectively.
• Market Research: Master the art of conducting thorough market research to validate your product idea and its potential success.
• Go-to-Market Strategy: Learn how to develop a compelling go-to-market plan that captures consumer attention and converts interest into sales.

🌐 Real-World Application: This course doesn't just theoretical concepts; it bridges the gap between what you read in marketing textbooks and what happens in the real world of business. With practical examples, case studies, and actionable steps, you will be equipped to create products that resonate with consumers and meet business objectives.

🌍 Instructor Expertise: Led by Karan Arora, a seasoned professional brand manager with years of experience across multiple MNCs globally, this course offers a rare opportunity to learn from someone who has been at the forefront of successful product launches in diverse marketplaces.

🎫 Who Should Take This Course: This course is an indispensable resource for:

• Aspiring marketers who want to carve out a niche in product development.
• Entrepreneurs and small business owners looking to innovate and expand their offerings.
• Students of marketing, business, or related fields aiming to deepen their understanding of NPD.

Join us today and take the first step towards mastering New Product Development with insights from the best in the industry! 🌟

Key Takeaways:

• Less than 5% success rate for new products is a wake-up call for marketers.
• Consumer and business perspectives are crucial for successful NPD.
• Learn from an expert: Gain insights from a professional who has navigated the complexities of product development in global markets.
• Practical skills: Apply theoretical knowledge to real-world scenarios with hands-on learning.
• Course Benefits: Whether you're looking to enhance your career, start a successful business, or simply gain a deeper understanding of marketing, this course offers valuable knowledge that can help you achieve your goals.