Marketing Cloud Account Engagement (Pardot) Beginner Course

Basic training for Salesforce Pardot users or managers - updated in 2025
4.27 (227 reviews)
Udemy
platform
English
language
Digital Marketing
category
instructor
Marketing Cloud Account Engagement (Pardot) Beginner Course
869
students
2 hours
content
Mar 2025
last update
$94.99
regular price

Why take this course?


**🌟 Course Title: **Salesforce Pardot Intro Training: Build Skills in 2024!

🚀 Course Headline: Marketing Cloud Account Engagement (Pardot) Basics

🎉 Course Description:

Are you eager to step into the world of sophisticated marketing automation and customer engagement? Look no further! Salesforce Pardot Intro Training: Build Skills in 2024! is your gateway to mastering one of the most sought-after skills in digital marketing.

Why Enroll?

  • Empowerment: Equip yourself with the knowledge to navigate and leverage Pardot, making complex tasks simpler.
  • Marketability: By 2026, an estimated 9.3 million new Salesforce jobs will be available globally. Don't miss the boat!
  • Value Addition: Stand out in your current role or open doors to new career opportunities as a freelancer or consultant.
  • Data-Driven Opportunities: With Salesforce skills being in high demand, your career trajectory could soar. A previous study found nearly half a million job postings required Salesforce expertise between 2013 and 2018!

🔍 What You'll Learn:

  • Marketing Nurture Programs: Learn how to create engaging marketing nurture programs that help leads move through the sales funnel.
  • Lead Attribution: Discover how to attribute leads correctly, ensuring your sales teams have the best prospects to follow up on.
  • Automated Data Capture: Understand how to automatically capture website visitors' data for targeted campaigns and lead scoring.
  • Engagement Strategies: Manage marketing programs effectively to keep both leads and existing customers engaged with your brand.

🎓 Course Structure:

  1. Introduction to Pardot: Get acquainted with the Marketing Cloud Account Engagement interface and its capabilities.
  2. Building Your First Campaign: Hands-on experience in setting up a basic marketing campaign.
  3. Lead Scoring & Segmentation: Learn how to segment your leads effectively and score them accurately for better targeting.
  4. Nurture Programs: Craft and automate nurture programs that resonate with your audience.
  5. Integrating Pardot with Salesforce CRM: Seamlessly integrate Pardot with Salesforce to gain a holistic view of customer interactions.
  6. Analytics & Reporting: Learn how to analyze campaign performance and interpret key metrics for decision-making.
  7. Best Practices: Follow industry best practices to optimize your marketing efforts within Pardot.

🤝 Who Should Take This Course?

  • Marketing Professionals: Expand your skill set with cutting-edge digital marketing tools.
  • Salesforce Users: Add the powerful functionality of Pardot to your existing Salesforce knowledge.
  • Aspiring Marketers: Kickstart a career in digital marketing or Salesforce consultancy.
  • Business Owners: Understand and leverage customer engagement tools to grow your business.

Join us on this journey to become a certified Pardot expert and unlock the full potential of customer engagement and marketing automation! 🎓✨


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5227134
udemy ID
22/03/2023
course created date
12/05/2023
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