Public Relations: How to Be a Government/PIO Spokesperson

Public Relations: You can communicate the messages of your agency to the media. Master every media encounter.

4.69 (179 reviews)
Udemy
platform
English
language
Career Development
category
instructor
Public Relations: How to Be a Government/PIO Spokesperson
31,261
students
2 hours
content
Oct 2023
last update
$64.99
regular price

What you will learn

Represent a Government Agency or division in front of the media

Serve as a media spokesperson for a government agency

Handle a press conference

Speak in sound bites

Why take this course?

Public Relations. Imagine yourself fielding reporters' tough questions at a heated press conference, and you appear perfectly confident, authoritative and on message. You can get the exact messages and quotes you want about your government agency into the news media.

  How to be a Government Spokesperson 

  In this "How to be a Government Spokesperson" Public Relations course you will learn how to communicate to the media effectively as a representative of a government agency or bureau. The media hold government agencies and government officials to a higher level of accountability. As a government spokesperson, you will face greater skepticism and even hostility from the news media. 

  This course will teach you four main skills: 

  1. How to look comfortable, confident and relaxed anytime you go on TV or in front of a camera. 

  2. How to shape a three-part, thirty second media message for each interview. 

  3. How to answer reporters' questions in a strategic, focused manner. 

  4. How to package your messages with sound bites so that you will know in advance exactly what quotes of yours will appear in the final story. 

You will learn the fundamentals of how to be a Public Relations spokesperson by the end of this course.

  TJ Walker has been a government spokesperson while working as the director of communications for the Florida Department of Banking and Finance and as a press aid to Members of the US Congress. 

Enroll in this Public Relations course today.

There is a 100% Money-Back Guarantee for this Public Relations course. And the instructor also provides an enhanced guarantee.

"5 Stars! Thank you for a very well organized course. It will be easy to find the points or topics I might want to read or see again as a refresher. You have very practical tips along with good explanations for the how-to's." Udemy student Paula Wethington

What others say:

“TJ Walker's single-minded devotion to presentation has made him the #1 expert for executives seeking guidance on speaking to the public and media." Bob Bowdon, Anchor/Reporter, Bloomberg Television

“TJ Walker is the leading media trainer in the world." Stu Miller, Viacom News Producer

(TJ Walker's Media Training Worldwide) “The world's leading presentation and media training firm."Gregg Jarrett, Fox News Channel Anchor

Screenshots

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Our review

### Course Review for Media Training: Mastering Camera Interviews **Overview:** The online course "Mastering Camera Interviews" has received an impressive global rating of 4.69, with all recent reviews praising its relevance and practical advice. The course is designed to enhance the presentation skills of individuals appearing on camera, particularly focusing on men's grooming and appearance, which are often overlooked. **Pros:** - **Relevant Content:** The tips provided for looking your best on camera are highly relevant and appreciated by users, emphasizing the importance of appearance in media appearances. - **Practical Advice:** Users have noted that the course touches on everything from style and presentation to professional communication skills, which are essential for successful media interactions. - **Expert Training:** The expert training and advice offered exceed expectations and provide actionable insights that can significantly improve one's performance in interviews. - **Well-Organized Structure:** The course is organized in a way that allows for easy revisiting of topics, ensuring that users can refresh their knowledge as needed. - **Real-World Application:** Users have found the tips to be practical and have expressed that they can apply these skills directly to their own media appearances. - **Inspirational Support:** TJ Walker's daily habit changer videos on social media are seen as an inspirational resource by some users, adding value beyond the course itself. - **Capacity Building:** For those from less accessible areas or with limited resources for learning, this course serves as a valuable capacity-building tool, enhancing skills in dealing with media interactions. **Cons:** - **Short Lectures:** Some users feel that the lectures are too short, leaving them wanting more depth before they move on to the next topic. - **Lack of Testing:** A few users have suggested that incorporating quizzes or tests could enhance the learning experience by providing a way to assess comprehension beyond the course's current format. - **Desire for Real-Life Examples:** Some users believe that the course could be improved with additional real-life examples, especially those that illustrate common mistakes or effective responses in interviews. ### Course Content Summary: The course covers a wide range of topics essential for anyone who will be representing their organization or themselves in front of the camera. It includes advice on personal grooming, voice modulation, body language, and how to develop and deliver impactful messages. The expert guidance provided by TJ Walker is highly regarded, and the practical nature of the course means that users can quickly implement these strategies into their daily lives. ### Final Verdict: "Mastering Camera Interviews" is a comprehensive and well-received course that offers practical advice for individuals looking to enhance their media presentation skills. While there is room for improvement in terms of lecture length and the inclusion of testing components, the overall feedback suggests that this course is a valuable resource for anyone from professionals to public officials who interact with the media. With its blend of expert knowledge and real-world applicability, it stands as a top-notch option for media training.

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Related Topics

352234
udemy ID
11/20/2014
course created date
3/12/2020
course indexed date
Lee Jia Cheng
course submited by