Getting Started with MailChimp & Aweber Marketing Automation

Based on the comprehensive guide you've provided, here's a summary of what to expect from both parts of the course on email marketing with GetResponse and Aweber:

Part 1: GetResponse Overview

1. Understanding Double Opt-In (DOI) vs Single Opt-In (SOI): You'll learn the differences between double and single opt-in features, their benefits, and how to use them effectively in your GetResponse account.

2. Scheduling Emails: You'll discover how to organize and schedule your emails to be sent out on specific times and dates, which is crucial for automating your marketing efforts.

Part 2: Aweber Mastery

1. Setting Up Your Aweber Account: Learn what Aweber is for and the initial steps to set up your account, creating lists, and understanding the platform's capabilities.

2. Communicating with Subscribers: This section covers how to build your list and interact with subscribers effectively through Aweber's tools.

3. Campaign Setup and List Management: You'll learn how to create a campaign, manage subscriber contact details, and engage with your audience on a daily basis.

4. Segmentation and Cleaning Lists: Aweber allows for segmentation of lists based on subscriber behavior and interests, which can significantly improve your marketing strategy. You'll also learn how to clean your list for better deliverability.

5. Adding Code to Landing Pages: The course will guide you through adding Aweber code to your landing pages so you can capture leads directly from your website or landing page.

6. Advanced Automation System: Aweber's advanced automation features are a powerful way to accelerate your marketing efforts. You'll learn how to use these features effectively.

7. Email Deliverability: Tips and tricks will be provided to ensure your messages land in the inbox, bypassing spam filters and increasing the likelihood of being read.

8. Engagement Strategies: The course will cover strategies to keep subscribers engaged through personalized and relevant content.

9. Increasing Open Rates: You'll learn how to optimize your email campaigns to increase open rates, which is the ultimate goal for a successful email marketing strategy.

10. 30-Day Money-Back Guarantee: The course comes with Udemy's risk-free 30-day money-back guarantee, allowing you to try the course without any financial risk.

By the end of this course, you should have a solid understanding of how to effectively use both GetResponse and Aweber for your email marketing campaigns. You'll be equipped with the knowledge to create, manage, and optimize email lists that can lead to increased engagement, higher conversion rates, and ultimately, more sales.