MBA : Indian FMCG Industry Deep Dive

🎓 MBA: Indian FMCG Industry Deep Dive

🚀 Course for MBA students to excel in FMCG Placements and Internships, Industry Professionals and Consultants 🌟

Course Overview 📈

India's Fast Moving Consumer Goods (FMCG) industry is a colossal market with an annual revenue of over $100 billion. This industry not only offers lucrative career opportunities across diverse roles such as Sales, Marketing, Analytics, Operations, Supply Chain, Finance, and HR but also provides a significant number of Post Placement Offers (PPOs) based on the performance in Summer Internship projects. A deep understanding of the FMCG sector is crucial for MBA students, professionals aspiring to enter this space, and consultants working with or advising on FMCG-related projects. This comprehensive course will equip you with the necessary knowledge and insights to navigate and excel within this dynamic industry.

Salient Features ✨

• Real-Life Data: The course is built on real industry data collected from interactions with top industry leaders, company reports, and a wealth of experience in tracking industry trends over the years.
• Diverse Learning Material: Engage with interesting stories and use cases that illustrate key concepts and strategies within the FMCG sector.
• Periodic Updates: The course content is regularly updated to reflect the latest market dynamics, ensuring that your knowledge stays current.

Course Contents 📚

Indian FMCG Industry Overview 🌍

• Characteristics of the Indian FMCG Industry
• Size and Growth Trajectory
• Industry Segments
• Demand Breakdown: Rural vs. Urban
• Distribution Channels: Numeric and Weighted
• Strategies Adopted by Leading FMCG Players

Category Analysis 📊

Dive deep into the core of FMCG industry analysis with a practical framework for evaluating FMCG categories. This course covers an in-depth study of three categories: Bath and Shower, Haircare, and Deodorants. You'll learn to:

• Analyze Category Size and Breakdown
• Understand Growth Trends of Products within the Category
• Track Company and Brand Market Shares Over Time
• Evaluate New Launches and Key Trends in Each Category

Company Analysis 🏢

Gain expertise in conducting comprehensive business analyses of FMCG companies by examining two industry giants: Hindustan Unilever Limited (HUL) and Patanjali. You'll explore key parameters and trends, including:

• Hindustan Unilever Limited (HUL) 🧼
  • Brand Performance and New Launches
  • Acquisitions like Indulekha and GSK
  • Initiatives such as Project Shakti and Project Shikhar
• Patanjali 🌿
  • Rapid Growth Analysis (2010-2017 & 2017-2022)
  • Segmental Mix and Turnaround Story of Ruchi Soya Acquisition

Impact of Modern Retail on FMCG 🛍️

Explore the transformative influence of modern retail on the FMCG sector, including supply chain management, consumer behavior, and competitive strategies.

Sources to access FMCG industry and company data 🔍

Learn about the most reliable sources for accessing up-to-date FMCG industry and company data, enabling you to make informed decisions and stay ahead in your career.

This course is designed to provide you with a comprehensive understanding of India's FMCG sector, equipping you with the skills necessary to thrive in this competitive landscape. Whether you're an MBA student looking to secure a placement, a professional aiming to transition into the FMCG industry, or a consultant seeking to enhance your advisory services, this course will be an invaluable resource in your career journey. 💼🌟

Enroll now and transform your understanding of the FMCG sector with knowledge that's as current as it is comprehensive! 📲🤝