Ecommerce PPC Ads 2023: Google Shopping & Merchant Center

🧯 **Course Overview and Rating** The course in question has received an overall rating of 4.67 out of 5 stars from recent reviews. The majority of reviewers found the course clear, concise, and useful for beginners looking to understand and set up Google Shopping Ads. However, some advanced users felt that the course lacked depth, particularly in areas such as campaign optimization, bidding strategies, and the use of specific goals like "Sales" rather than "Website Visits." **Pros:** - 🎓 **Ease of Understanding**: The course is praised for its clarity and concise explanation of the basics of Google Shopping Ads. - 🎙️ **Quality of Instruction**: Many reviewers appreciate the lecturer's clear communication, well-structured instructions, and the use of a pleasant accent that makes the content easier to digest. - 🚀 **Beginner-Friendly**: It's highlighted as an excellent starting point for individuals with no prior experience with GA or setting up shopping ads. - 🤝 **Responsive Instructor**: Alex, the instructor, is commended for being responsive to students' questions and providing a wealth of knowledge. - ⏩ **Time-Efficient**: The course is described as to-the-point, with no fluff, and covers all necessary steps quickly and effectively. **Cons:** - 🕒 **Lack of Advanced Content**: Some users felt that the course was too basic and did not cover advanced techniques or optimization strategies needed for more complex product catalogs. - ⏳ **Outdated Information**: A significant number of reviews pointed out that the course contains outdated information, with some lectures being from as far back as 2018. - 🔍 **Practical Demonstrations Missing**: Several reviewers requested a live demonstration or more in-depth practical examples, particularly for setting up datafeeds and advanced campaign strategies. - 💰 **ROAS Concerns**: There are concerns about the potential return on ad spend (ROAS) that users might achieve with the strategies taught in the course. - 📚 **Lack of Comprehensive Coverage**: Some users felt that the course did not provide sufficient context or explanation regarding Google tools and their applications. **Additional Notes:** - ⚠️ **Course Relevance**: A few reviews suggest that the course's content is not current with the latest features of Google Merchant Center, Ads, or Analytics. - 💸 **Value for Money**: Some users question the value of the course, with one going as far as to request a refund, stating it lacks substance and contains false advertisement. - 📚 **Learning Resources**: Users have recommended looking for updated information on YouTube or other platforms for more current and comprehensive learning experiences. **Conclusion:** While the course is generally well-received for beginners, advanced users and those seeking specific optimization techniques may find it lacking in depth and up-to-date information. It's advisable to review the latest updates from Google before taking this course to ensure that the content aligns with current practices.