Digital Marketing Tips for Small Business 2022 (Quick Guide)

🚀 Course Title: Digital Marketing Tips for Small Business 2022 (Quick Guide)

🎉 Course Headline: Boost Your Small Business's Digital Marketing in Just 2 Hours! 🕒✨

Welcome, small business owners and aspiring digital marketers! 🏢🚀 If you're feeling overwhelmed by the vast sea of digital marketing strategies and struggling to make sales, this course is your lifeline. In just under two hours, I'm going to show you how to optimize your digital marketing efforts efficiently and effectively.

👉 Why Enrol? Whether you're a complete novice or someone who wants to refine their approach, this mini-course is designed for you. No prior knowledge of digital marketing is required! We'll dive into practical, actionable steps that can be implemented quickly to make a significant impact on your business's online presence.

Course Highlights:

🔍 Optimise Your Google Business Profile:

• Learn how to effectively showcase your products & services, select the right business category, and understand the importance of keywords for better visibility.

🎨 Enhance Your Brand's Professional Look:

• Discover tips on how to create a standout logo, choose the best colour palette and font style that align with your brand identity, and ensure consistency across all platforms.

📱 Social Media Marketing Made Simple:

• Find out why you should be wary of social media gurus, and how to create an effective posting schedule tailored to your audience.

🛠️ Website Optimization for More Leads:

• Focus on the three main areas you need to fine-tune for better lead generation, and learn how to optimize your existing website for a more impactful user experience.

📫 Introduction to Email Marketing:

• Get a brief but insightful introduction to email marketing strategies that can complement your digital marketing efforts.

What You'll Learn:

1. Optimise Your Google Business Profile:

   • Products & Services: Make sure potential customers can find exactly what they're looking for.
   • Choosing the Correct Business Category: Ensure you're listed in the right place where your audience is searching.
   • Keywords: Learn how to use keywords effectively to improve your ranking on search engines.

2. Enhance Your Brand's Professional Look:

   • Creating a Logo: Learn the basics of logo design that represents your brand.
   • Colour Palette & Font Style: Understand the psychology behind colours and typography in marketing.
   • Sticking to Your Brand: Consistency is key in building a recognizable brand identity.

3. Do Social Media Marketing:

   • Why Ignore the 'Social Media Gurus'? Learn why their one-size-fits-all approach may not work for your business.
   • Creating a Posting Schedule: Plan your content in advance to keep your audience engaged and informed.

4. Fine-Tune Your Website:

   • Focus on Key Areas: Understand which sections of your website can be improved to capture more leads.
   • Optimising Your Current Website: Learn practical ways to improve the user experience and search engine performance.

5. Introduction to Email Marketing:

   • A brief but insightful look into how email marketing can complement your digital marketing efforts, driving more sales and building customer loyalty.

This course is not about mastering advanced digital marketing strategies. It's a quick guide to help you quickly improve your current digital marketing efforts. With just a couple of hours invested, you could be on your way to enhanced online visibility and more sales for your small business.

Join me, Tharindu Wijesekara from Lone Leopard Digital Marketing Consultant, Melbourne, as I guide you through this transformative learning journey. Let's take your small business to new heights together! 🌟

Enrol now and start optimizing your digital marketing strategy today! 🚀