Course 2: Tom Peters' People (Really) First

Course 2: Tom Peters' People (Really) First

A Moral Dictate and the High Road to Profitability

Introduction:

My 18th book. The Excellence Dividend. In today’s world, "Public Relations" (PR) for a new book often centers around podcast appearances—about two dozen in the case of my latest work. And two dozen great interviewers! A consistent theme emerged across these conversations: the burning question on everyone's mind was, "Tom, you write a lot about people. What's that all about?" 🎙️

Course Overview:

This course is a deep dive into the philosophy and practice of prioritizing people—not just as a buzzword but as the cornerstone of any successful business strategy. Through eleven distinct lenses, we will explore the multifaceted ways in which focusing on "people (what-the-heck-else-is-there?)" can lead to excellence and tangible results. My aim is to ignite your passion for this human-centric approach and equip you with actionable strategies that you can implement immediately.

Key Themes:

1. Urgency Amidst the Tech Tsunami 🌊

   • In an era where technology is rapidly advancing, humanization of services stands out as a pivotal competitive advantage. I argue that organizations must embrace this philosophy to stay ahead in the tech race and maintain relevance.

2. Moral Responsibility 🆘

   • As leaders, we have a duty to ensure our employees are equipped for the future. The transformative changes we face demand that we prioritize our people's growth and well-being.

3. Profit with Purpose 💼💰

   • Contrary to popular belief, investing in your people is not just an altruistic act—it's a sound business strategy. Good "people stuff" translates directly into good "profit stuff."

4. Global Discontent 🌍😓

   • An alarming number of workers—up to 80%—are dissatisfied and disconnected from their jobs. This is not just a concern for the individual employees but a critical indictment of current leadership practices.

Course Breakdown:

• Eleven Steps to People-Centric Excellence 🔍

  • Each step provides a new perspective on how to improve your approach to managing and nurturing your workforce.

• Practical Takeaways for Immediate Implementation ✍️

  • You'll leave this course with a toolkit of strategies that you can apply right away to begin making significant improvements in your organization's culture and performance.

Why This Matters:

• The Human Touch in an Automated World 🤖❤️‍🔥

  • In a world increasingly dominated by technology, the human touch differentiates and elevates services. "Extreme humanization" is not just a trend—it's a strategy for staying competitive.

• A Moral Imperative ✊

  • Beyond profitability, there is a moral imperative to ensure that every employee is prepared for the future. This course is about doing what's right while also doing what's smart for business.

• Engaging and Fulfilled Employees 🎓😄

  • A workforce that feels valued, heard, and invested in will be more engaged, creative, and productive—essential ingredients for any successful enterprise.

Final Thought:

In this course, we'll delve into the transformative power of prioritizing people. It's not just about being nice or doing the right thing; it's a strategic advantage and a necessity for long-term success. Let's embark on this journey together to reimagine the role of people in our businesses, to rekindle passion, and to harness the excellence dividend that awaits us all. 🚀🌟

Enroll now to join Tom Peters on this enlightening journey and transform your approach to business and leadership! 📚✨