Become a Brand Manager | practical guide for beginners

🚀 Become a Brand Manager: A Practical Guide for Beginners 🚀

Welcome to your journey into the world of brand management! This comprehensive online course is meticulously designed for aspiring brand managers, marketers, business owners, and anyone looking to delve into the dynamic field of branding. 🌟

Course Overview:

This course will take you on an explorative journey through the multifaceted role of a Brand Manager. You'll gain hands-on knowledge and practical skills that are essential for anyone stepping into this career path. From understanding what a brand is to mastering the art of marketing, team management, and beyond, this course covers it all.

What You Will Learn:

• 🎓 Develop Marketing Knowledge: Lay the foundation of your brand management expertise with a solid understanding of marketing principles.
• 🔍 Understand UX Discovery Rules: Dive into user experience and discover how to engage and retain customers effectively.
• 📊 Analyse Market Research Tools: Learn to interpret data and make informed decisions based on market analysis.
• 📢 ATL / BTL Actions: Get to grips with above-the-line (ATL) and below-the-line (BTL) strategies to amplify your brand's voice.
• ✨ Discover Advertising Possibilities: Explore various advertising channels and understand how they can be leveraged for your brand.
• 🛣️ Run Market Research: Master the techniques required to conduct thorough market research.
• 👥 Create Personas: Learn how to create detailed personas that represent your target audience.
• 🎯 Develop User Journeys Maps: Map out the customer journey to improve user experience and drive conversions.
• 🤝 Understand Client's Requirements: Communicate effectively with clients and ensure their needs are met.
• ✈️ Cooperate with Influencers: Discover how to build successful partnerships with influencers to extend your brand's reach.
• 🔄 Understand Referral Mechanisms: Implement strategies that encourage word-of-mouth referrals and grow your customer base organically.
• ⌛️ Plan Real Time Marketing Actions: Stay ahead of the curve with real-time marketing tactics.
• 🌍 Use Facebook Groups Potential: Harness the power of social media communities to engage with your audience.
• 📢 Understand 360 Campaigns, Radio, and TV Campaigns: Get a comprehensive view of integrated campaign strategies across various media platforms.
• 🤹‍♂️ Manage Team: Lead and motivate your team towards achieving brand goals.
• 🎯 Understand Your Duties as a Brand Manager: Learn the ins and outs of the role and what is expected from you.
• 🚀 Understand "What Is a Brand": Gain clarity on one of the most fundamental concepts in brand management.
• 📈 Prepare a Perfect CV: Craft a compelling CV that showcases your skills and experience, making you an attractive candidate for employers.

Who This Course Is For:

Whether you're a graphic designer transitioning to brand management, a public relations specialist looking for new challenges, a business owner aiming to elevate your brand, or a marketing/project manager eager to expand your expertise—this course is tailored for you. 🌱

Your Instructor:

Ewa Ludwikowska brings years of hands-on experience as a Brand Manager and shares her insights and knowledge acquired through her journey. She understands firsthand the challenges beginners face and offers practical, real-world advice to help you excel in your new role.

Join us on this transformative learning experience and step into the world of brand management with confidence! 🎓

Stay tuned for more courses from Ewa Ludwikowska, coming soon to continue your growth as a Brand Manager. 🚀

Enroll now and embark on your path to becoming an expert in brand management! 🌟