2024 Amazon Sales: Amazon SEO, Ads, Ecommerce Marketing

🏆 **Overall Course Rating**: 4.54/5 ## Pros of the Course - **Comprehensive Content**: The course provides in-depth content related to SEO and ranking well on Amazon, with beneficial tools mentioned throughout. - **Value for Money**: Students find great value in Alex Grenadine's detailed approach, covering result-driven copy, successful campaign strategies, and niche dominating tactics. - **Introduction to Essential Subjects**: Suitable for beginners, as it offers a great introduction to SEO, Ads, and Ecommerce marketing on Amazon. - **Practical Examples**: Students appreciate the real-world examples provided, especially when they are able to apply them directly to their sales strategies. - **Educational Approach**: The course is praised for its simple explanations and clear teaching methods. - **Strategic Insights**: Useful insights comparing different types of ads, and practical tips on Amazon SEO are highly valued by learners. - **Enhanced Understanding for Seasoned Sellers**: Even experienced sellers found new and useful strategies to implement in their operations. - **Engaging Teaching Style**: The course is considered enjoyable and educational, with concrete examples provided. ## Cons of the Course - **Pace of Content Delivery**: Some learners find the course tries to cover too much in a short time, which can be overwhelming. - **Product Focus**: The core examples are centered around books, which might not be as representative for regularly used/sold products on Amazon. - **Outdated Resources**: Some screen captures and videos appear outdated, with learners suggesting an update to reflect the current state of Amazon Ads. - **Scope for Improvement in Teaching Methods**: While the knowledge imparted is considered good, some learners believe there is room for improvement in voice modulation and presentation style. - **Ad KPI's and Strategy Adaptation**: Learners would like to see more depth in understanding Ad KPI’s and how to adapt strategies based on different situations. - **Product Listings and Bulk Uploading**: Some learners have requested additional sections on creating product listings and handling bulk listings. - **Cost of Tools**: Some tools recommended in the course are deemed too costly, especially when the course suggests they are free. - **Generic Content**: A few learners found the content to be generic and some sections not very helpful, particularly for those with more experience in digital marketing. - **Up-to-Date Recommendations**: Some of the links and tools provided in the course are outdated or no longer as effective due to changes in Amazon's platform. - **Target Audience Mismatch**: The course is not tailored for experienced digital marketers looking for in-depth Amazon knowledge. ## Conclusion This course is highly recommended for beginners and those seeking to expand their knowledge of Amazon SEO, Ads, and Ecommerce Marketing. It provides valuable insights and actionable strategies that can be applied immediately. However, for seasoned digital marketers or those who are already familiar with the basics, some sections may not offer new, in-depth learning opportunities. The course would benefit from updates to resources, a more nuanced approach to tool costs, and additional content on Amazon listing creation, especially for users operating at scale. Overall, the course is a valuable asset for anyone looking to enhance their sales on Amazon through effective marketing strategies.