Advertising Management

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🎓 Course Title: Advertising Management
👀 Headline: Unveil the Art & Science of Advertising with Dr. Y. Madhuri Srinivasa!

Course Description:

Dive into the dynamic world of Advertising Management, a course meticulously designed to offer you a comprehensive understanding of advertising as a pivotal component of marketing communication. Whether you're an aspiring marketer, a creative enthusiast, or simply looking to enhance your knowledge about the advertising industry, this course will equip you with both theoretical and practical insights into the field.

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What You'll Learn:

• Introduction to Marketing Communication: Gain a foundational understanding of marketing communication and the tools within the Marketing communication mix that shape consumer behavior.

• Scope & Growth: Explore the size and growth trajectory of the global advertising industry, with a special focus on India's market.

• Advertising Essentials: Understand the core objectives and characteristics of advertising and its pivotal role within the Marketing Communication mix.

Course Highlights:

🎨 Creative Strategy Development:

• Learn the process of crafting an effective advertising strategy, including message generation, evaluation, selection, and execution.
• Grasp the importance of social responsibility in advertising and how it impacts brand image and public perception.

🚀 Creative Tactics & Executions:

• Master various creative tactics such as enhancing brand awareness and manipulating consumer attitudes through informational or transformational approaches.
• Explore a wide array of executional techniques in both print and audiovisual formats, including slice-of-life, testimonial, demonstration, comparative, refutation, fantasy, musical, humorous, anachronism, and more.

📈 Media Planning & Strategy:

• Develop a keen understanding of media planning to maximize the impact and reach of your advertising campaigns.
• Learn how to create a comprehensive media strategy that aligns with your brand's goals and target audience.

🌍 Emerging Trends in Advertising:

• Stay ahead of the curve by learning about the latest trends shaping the advertising industry today.

🏆 Global Perspective:

• Get familiar with leading Ad spenders, influential Ad agencies, revered Ad gurus, and prestigious Ad awards across India and the world.

Hands-On Learning:

• Software Proficiency: Utilize necessary software to bring your advertising concepts to life, ensuring you're prepared for real-world application.

• Capstone Project: Apply what you've learned by developing your own advertisements, from concept to execution.

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Why Choose This Course?

This course stands out due to its comprehensive approach, combining theoretical knowledge with practical application. By the end of this course, you'll not only understand the intricacies of advertising but also be able to create compelling ad campaigns that resonate with audiences and stand out in a crowded marketplace.

Enroll Now to Embark on Your Journey to Mastering Advertising Management with Dr. Y. Madhuri Srinivasa! 🚀

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